Competition

February 28, 2008 kylie27

Once I knew what competition the Journalists of the magazine were researching into, I researched to see how many of these magazines had websites. Out of the eight, four did not have a website, one only had a digital format of the magazine and three had full working websites. The three websites were: 

http://www.practicalparenting.co.uk/

 http://www.juniormagazine.co.uk/ 

http://www.askamum.co.uk/ 

After we decided that the magazine and website were purely based around Children’s health, I focused on researching this issue the most. Reasoning behind why we narrowed down our product can be seen on the group diary blog.

 These magazines only had a little section each on health which was mainly geared around babies and toddlers. Only two of these websites had forums for the parents to discuss with one another. My website will be different as it is focused on health issues geared towards further years also and will also include a supplement for children and teenagers in order for them to understand abut any health issues. My website aims to be more interactive as it is not just allowing parents to communicate with other parents and children to communicate with other children. The forums will have a section to make this available, but to further this, parents will also be able to communicate with children and vice versa. This way, as well as this website accompanying the magazine it is adding an extra element to it as it is allowing help and support across all ages if users wish.  

These magazines all have a trend of using pastel colours, so this was a task of mine. I would put a number of different colours together in order to see which complimented each other and then as a group we would decide which colours the magazine and website would use throughout the design.  

When I researched if there were any magazines that were based purely on children’s health issues I only found one which had an accompanying website to it. This magazine was however based in America and the website that accompanied it was very old fashioned with unattractive colours, did not work professionally as it was very confusing to navigate around and information was all over the place. A link to this online magazine can be seen below:

http://www.healthychild.net/ 

This shows that there is a clear gap in the market for our product to work. As this magazine is available online as well as print, there are more options for the target audience to decide which platform they decide to use.

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